The revamped Hundred will bring us the awkward spectacle of men in chinos struggling to keep the lid on a Pandora’s box of political volatility

When the England and Wales Cricket Board promised, in a glaze of beaming positivity, that the Hundred would bring a new audience, new energy, a shiny new online presence, it probably didn’t have in mind a barrage of hate-threats and terrorism accusations against the 34-year-old female owner of what was previously the Northern Superchargers.

But hey, it’s all energy. It’s eyeballs. Can we clip some of this up? Just blue-skying here, but what are the hate-threat merch opportunities? Is there any way, and there are no bad ideas in this room, we can leverage some really strong online nuclear war chat?

The revamped Hundred will bring us the awkward spectacle of men in chinos struggling to keep the lid on a Pandora’s box of political volatility

When the England and Wales Cricket Board promised, in a glaze of beaming positivity, that the Hundred would bring a new audience, new energy, a shiny new online presence, it probably didn’t have in mind a barrage of hate-threats and terrorism accusations against the 34-year-old female owner of what was previously the Northern Superchargers.

But hey, it’s all energy. It’s eyeballs. Can we clip some of this up? Just blue-skying here, but what are the hate-threat merch opportunities? Is there any way, and there are no bad ideas in this room, we can leverage some really strong online nuclear war chat?

The revamped Hundred will bring us the awkward spectacle of men in chinos struggling to keep the lid on a Pandora’s box of political volatility

When the England and Wales Cricket Board promised, in a glaze of beaming positivity, that the Hundred would bring a new audience, new energy, a shiny new online presence, it probably didn’t have in mind a barrage of hate-threats and terrorism accusations against the 34-year-old female owner of what was previously the Northern Superchargers.

But hey, it’s all energy. It’s eyeballs. Can we clip some of this up? Just blue-skying here, but what are the hate-threat merch opportunities? Is there any way, and there are no bad ideas in this room, we can leverage some really strong online nuclear war chat?