Enlarge / Twitter's new X logo. (credit: Twitter )

Twitter has replaced its longtime bird logo with an X in order to fit owner Elon Musk's preferred aesthetic. Musk is famously a fan of the letter X, applying it to everything from his companies to his children's names.

The branding change comes about three months after Musk officially replaced Twitter the company with a successor firm called X Corp. Over the weekend, Musk wrote that "soon we shall bid adieu to the twitter brand and, gradually, all the birds," and invited users to come up with a new logo. He also wrote that a tweet will now be called an "X," and noted that his X.com domain now redirects to Twitter.

Musk chose a logo offered by a Twitter user but wrote that it will probably be changed later and "certainly will be refined." The X logo was suggested yesterday by Sawyer Merritt, who initially said it had been used for a now-discontinued podcast about Musk .

Enlarge / Twitter's new X logo. (credit: Twitter )

Twitter has replaced its longtime bird logo with an X in order to fit owner Elon Musk's preferred aesthetic. Musk is famously a fan of the letter X, applying it to everything from his companies to his children's names.

The branding change comes about three months after Musk officially replaced Twitter the company with a successor firm called X Corp. Over the weekend, Musk wrote that "soon we shall bid adieu to the twitter brand and, gradually, all the birds," and invited users to come up with a new logo. He also wrote that a tweet will now be called an "X," and noted that his X.com domain now redirects to Twitter.

Musk chose a logo offered by a Twitter user but wrote that it will probably be changed later and "certainly will be refined." The X logo was suggested yesterday by Sawyer Merritt, who initially said it had been used for a now-discontinued podcast about Musk .

Enlarge / Twitter's new X logo. (credit: Twitter )

Twitter has replaced its longtime bird logo with an X in order to fit owner Elon Musk's preferred aesthetic. Musk is famously a fan of the letter X, applying it to everything from his companies to his children's names.

The branding change comes about three months after Musk officially replaced Twitter the company with a successor firm called X Corp. Over the weekend, Musk wrote that "soon we shall bid adieu to the twitter brand and, gradually, all the birds," and invited users to come up with a new logo. He also wrote that a tweet will now be called an "X," and noted that his X.com domain now redirects to Twitter.

Musk chose a logo offered by a Twitter user but wrote that it will probably be changed later and "certainly will be refined." The X logo was suggested yesterday by Sawyer Merritt, who initially said it had been used for a now-discontinued podcast about Musk .

Enlarge (credit: Aurich Lawson | Tesla | Airplane!)

On July 3, 2023, the National Highway Traffic Safety Administration made public a letter it sent Tesla in August 2022, demanding that the company provide updated responses to some questions. NHTSA is investigating the performance of Tesla's Autopilot driver assistance system after identifying more than a dozen crashes in which Tesla vehicles struck stopped emergency vehicles . The agency is also investigating whether Tesla vehicles adequately ensure drivers are paying attention when using the Autopilot system.

Following a string of notable crashes, NHTSA officially initiated an investigation into Tesla's Autopilot system. And on July 3 , NHTSA wrote to Tesla again, asking the automaker for updated information by July 19. As far as anyone can tell, that didn't happen.

Recalls galore

If NHTSA decides to issue a recall, it wouldn’t be the first time. Tesla has faced a significant number of recalls over the past decade, covering various issues ranging from seatbelts to battery-related concerns.

Enlarge (credit: Aurich Lawson | Tesla | Airplane!)

On July 3, 2023, the National Highway Traffic Safety Administration made public a letter it sent Tesla in August 2022, demanding that the company provide updated responses to some questions. NHTSA is investigating the performance of Tesla's Autopilot driver assistance system after identifying more than a dozen crashes in which Tesla vehicles struck stopped emergency vehicles . The agency is also investigating whether Tesla vehicles adequately ensure drivers are paying attention when using the Autopilot system.

Following a string of notable crashes, NHTSA officially initiated an investigation into Tesla's Autopilot system. And on July 3 , NHTSA wrote to Tesla again, asking the automaker for updated information by July 19. As far as anyone can tell, that didn't happen.

Recalls galore

If NHTSA decides to issue a recall, it wouldn’t be the first time. Tesla has faced a significant number of recalls over the past decade, covering various issues ranging from seatbelts to battery-related concerns.

Enlarge (credit: Aurich Lawson | Tesla | Airplane!)

On July 3, 2023, the National Highway Traffic Safety Administration made public a letter it sent Tesla in August 2022, demanding that the company provide updated responses to some questions. NHTSA is investigating the performance of Tesla's Autopilot driver assistance system after identifying more than a dozen crashes in which Tesla vehicles struck stopped emergency vehicles . The agency is also investigating whether Tesla vehicles adequately ensure drivers are paying attention when using the Autopilot system.

Following a string of notable crashes, NHTSA officially initiated an investigation into Tesla's Autopilot system. And on July 3 , NHTSA wrote to Tesla again, asking the automaker for updated information by July 19. As far as anyone can tell, that didn't happen.

Recalls galore

If NHTSA decides to issue a recall, it wouldn’t be the first time. Tesla has faced a significant number of recalls over the past decade, covering various issues ranging from seatbelts to battery-related concerns.

Enlarge / Polestar is developing a four-door electric GT called the Polestar 5, which goes on sale in 2024. (credit: Polestar)

Polestar provided a flight from Washington, DC, to London and back and two nights in a hotel so we could visit its UK R&D center. Ars does not accept paid editorial content.

NUNEATON, ENGLAND—Any day is a good day that involves a visit to a proving ground, even if that includes a two-hour drive fresh from a transatlantic flight. And this was a good day: a visit to Polestar's UK research and development center, based at the Motor Industry Research Association's proving grounds outside Coventry, England, to find out how it's getting on with one of its next electric vehicles, a purposeful-looking performance sedan called the Polestar 5.

Until now, the Polestar EVs we've seen have used platforms shared across other brands within the Geely group. The Polestar 2 fastback sedan uses the same CMA platform as the Volvo XC40, and next year's Polestar 3 SUV —which will be built in South Carolina—uses the group's SPA2 platform.

That involves some compromises, though; those platforms were designed to be built in high volumes, with attributes like ride comfort prioritized over handling prowess. That's fine for, say, a luxury SUV—even a sporty one. But if you were a brand wanting to build a competitor for the Porsche Taycan, you might want to start from scratch.

Enlarge / Polestar is developing a four-door electric GT called the Polestar 5, which goes on sale in 2024. (credit: Polestar)

Polestar provided a flight from Washington, DC, to London and back and two nights in a hotel so we could visit its UK R&D center. Ars does not accept paid editorial content.

NUNEATON, ENGLAND—Any day is a good day that involves a visit to a proving ground, even if that includes a two-hour drive fresh from a transatlantic flight. And this was a good day: a visit to Polestar's UK research and development center, based at the Motor Industry Research Association's proving grounds outside Coventry, England, to find out how it's getting on with one of its next electric vehicles, a purposeful-looking performance sedan called the Polestar 5.

Until now, the Polestar EVs we've seen have used platforms shared across other brands within the Geely group. The Polestar 2 fastback sedan uses the same CMA platform as the Volvo XC40, and next year's Polestar 3 SUV —which will be built in South Carolina—uses the group's SPA2 platform.

That involves some compromises, though; those platforms were designed to be built in high volumes, with attributes like ride comfort prioritized over handling prowess. That's fine for, say, a luxury SUV—even a sporty one. But if you were a brand wanting to build a competitor for the Porsche Taycan, you might want to start from scratch.

Enlarge / Polestar is developing a four-door electric GT called the Polestar 5, which goes on sale in 2024. (credit: Polestar)

Polestar provided a flight from Washington, DC, to London and back and two nights in a hotel so we could visit its UK R&D center. Ars does not accept paid editorial content.

NUNEATON, ENGLAND—Any day is a good day that involves a visit to a proving ground, even if that includes a two-hour drive fresh from a transatlantic flight. And this was a good day: a visit to Polestar's UK research and development center, based at the Motor Industry Research Association's proving grounds outside Coventry, England, to find out how it's getting on with one of its next electric vehicles, a purposeful-looking performance sedan called the Polestar 5.

Until now, the Polestar EVs we've seen have used platforms shared across other brands within the Geely group. The Polestar 2 fastback sedan uses the same CMA platform as the Volvo XC40, and next year's Polestar 3 SUV —which will be built in South Carolina—uses the group's SPA2 platform.

That involves some compromises, though; those platforms were designed to be built in high volumes, with attributes like ride comfort prioritized over handling prowess. That's fine for, say, a luxury SUV—even a sporty one. But if you were a brand wanting to build a competitor for the Porsche Taycan, you might want to start from scratch.