" Updating our site reputation abuse policy " is how Google, in almost wondrously opaque fashion, announced yesterday that big changes have come to some big websites, especially those that rely on their domain authority to promote lucrative third-party product recommendations.

If you've searched for reviews and seen results that make you ask why so many old-fashioned news sites seem to be "reviewing" products lately—especially products outside that site's expertise—that's what Google is targeting.

"This is a tactic where third-party content is published on a host site in an attempt to take advantage of the host's already-established ranking signals," Google's post on its Search Central blog reads. "The goal of this tactic is for the content to rank better than it could otherwise on a different site, and leads to a bad search experience for users."

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" Updating our site reputation abuse policy " is how Google, in almost wondrously opaque fashion, announced yesterday that big changes have come to some big websites, especially those that rely on their domain authority to promote lucrative third-party product recommendations.

If you've searched for reviews and seen results that make you ask why so many old-fashioned news sites seem to be "reviewing" products lately—especially products outside that site's expertise—that's what Google is targeting.

"This is a tactic where third-party content is published on a host site in an attempt to take advantage of the host's already-established ranking signals," Google's post on its Search Central blog reads. "The goal of this tactic is for the content to rank better than it could otherwise on a different site, and leads to a bad search experience for users."

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" Updating our site reputation abuse policy " is how Google, in almost wondrously opaque fashion, announced yesterday that big changes have come to some big websites, especially those that rely on their domain authority to promote lucrative third-party product recommendations.

If you've searched for reviews and seen results that make you ask why so many old-fashioned news sites seem to be "reviewing" products lately—especially products outside that site's expertise—that's what Google is targeting.

"This is a tactic where third-party content is published on a host site in an attempt to take advantage of the host's already-established ranking signals," Google's post on its Search Central blog reads. "The goal of this tactic is for the content to rank better than it could otherwise on a different site, and leads to a bad search experience for users."

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Archaeologists have discovered numerous ceramic or clay whistles at Aztec sites, dubbed "death whistles" because of their distinctive skull shapes. A new paper published in the journal Communications Psychology examines the acoustical elements of the unique shrieking sounds produced by those whistles, as well as how human listeners are emotionally affected by the sounds. The findings support the hypothesis that such whistles may have been used in Aztec religious rituals, or perhaps as mythological symbols.

Archaeologists unearthed the first Aztec death whistles , also known as ehecachichtlis, in 1999 while excavating the Tlatelolco site in Mexico City. They found the body of a sacrificial victim, a 20-year-old male who had been beheaded, at the base of the main stairway of a temple dedicated to the wind god Ehecatl. The skeleton was clutching two ceramic skull-shaped whistles, one in each hand, along with other artifacts. More skull whistles were subsequently found, and they've found their way into popular culture. For instance, in Ghostbusters: Afterlife (2021), Egon Spengler had such a whistle in his secret laboratory collection.

Scholars have puzzled over the purpose of the skull whistles, although given the dearth of concrete evidence, most suggestions are highly speculative. One hypothesis is that it was used in battle, with hundreds of warriors blowing their whistles simultaneously as a battle cry. Music archaeologist Arnd Adje Both has dismissed that idea, suggesting instead that the whistle's purpose was more likely tied to ceremonial or religious practices, like human sacrifice. Yet another hypothesis proposes that the whistles were intended as symbols of a deity. The skull shape, for instance, might allude to the Aztec god of the underworld, Mictlantecuhtli.

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Archaeologists have discovered numerous ceramic or clay whistles at Aztec sites, dubbed "death whistles" because of their distinctive skull shapes. A new paper published in the journal Communications Psychology examines the acoustical elements of the unique shrieking sounds produced by those whistles, as well as how human listeners are emotionally affected by the sounds. The findings support the hypothesis that such whistles may have been used in Aztec religious rituals, or perhaps as mythological symbols.

Archaeologists unearthed the first Aztec death whistles , also known as ehecachichtlis, in 1999 while excavating the Tlatelolco site in Mexico City. They found the body of a sacrificial victim, a 20-year-old male who had been beheaded, at the base of the main stairway of a temple dedicated to the wind god Ehecatl. The skeleton was clutching two ceramic skull-shaped whistles, one in each hand, along with other artifacts. More skull whistles were subsequently found, and they've found their way into popular culture. For instance, in Ghostbusters: Afterlife (2021), Egon Spengler had such a whistle in his secret laboratory collection.

Scholars have puzzled over the purpose of the skull whistles, although given the dearth of concrete evidence, most suggestions are highly speculative. One hypothesis is that it was used in battle, with hundreds of warriors blowing their whistles simultaneously as a battle cry. Music archaeologist Arnd Adje Both has dismissed that idea, suggesting instead that the whistle's purpose was more likely tied to ceremonial or religious practices, like human sacrifice. Yet another hypothesis proposes that the whistles were intended as symbols of a deity. The skull shape, for instance, might allude to the Aztec god of the underworld, Mictlantecuhtli.

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Archaeologists have discovered numerous ceramic or clay whistles at Aztec sites, dubbed "death whistles" because of their distinctive skull shapes. A new paper published in the journal Communications Psychology examines the acoustical elements of the unique shrieking sounds produced by those whistles, as well as how human listeners are emotionally affected by the sounds. The findings support the hypothesis that such whistles may have been used in Aztec religious rituals, or perhaps as mythological symbols.

Archaeologists unearthed the first Aztec death whistles , also known as ehecachichtlis, in 1999 while excavating the Tlatelolco site in Mexico City. They found the body of a sacrificial victim, a 20-year-old male who had been beheaded, at the base of the main stairway of a temple dedicated to the wind god Ehecatl. The skeleton was clutching two ceramic skull-shaped whistles, one in each hand, along with other artifacts. More skull whistles were subsequently found, and they've found their way into popular culture. For instance, in Ghostbusters: Afterlife (2021), Egon Spengler had such a whistle in his secret laboratory collection.

Scholars have puzzled over the purpose of the skull whistles, although given the dearth of concrete evidence, most suggestions are highly speculative. One hypothesis is that it was used in battle, with hundreds of warriors blowing their whistles simultaneously as a battle cry. Music archaeologist Arnd Adje Both has dismissed that idea, suggesting instead that the whistle's purpose was more likely tied to ceremonial or religious practices, like human sacrifice. Yet another hypothesis proposes that the whistles were intended as symbols of a deity. The skull shape, for instance, might allude to the Aztec god of the underworld, Mictlantecuhtli.

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Windows 10's free, guaranteed security updates stop in October 2025 , less than a year from now. Windows 10 users with supported PCs have been offered the Windows 11 upgrade plenty of times before. But now Microsoft is apparently making a fresh push to get users to upgrade, sending them full-screen reminders recommending they buy new computers.

The reminders, which users have seen within the last few days, all mention the end of Windows 10 support but otherwise seem to differ from computer to computer. My Ars colleague Kyle Orland got one focused on Windows 11's gaming features, while posters on X (formerly Twitter) got screens that emphasized the ease of migrating from old PCs to new ones and other Windows 11 features. One specifically recommended upgrading to a Copilot+ PC , which supports a handful of extra AI features that other Windows 11 PCs don't, but other messages didn't mention Copilot+ specifically.

None of the messages mention upgrading to Windows 11 directly, though Kyle said his PC meets Windows 11's requirements. These messages may be intended mostly for people using older PCs that can't officially install the Windows 11 update.

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Windows 10's free, guaranteed security updates stop in October 2025 , less than a year from now. Windows 10 users with supported PCs have been offered the Windows 11 upgrade plenty of times before. But now Microsoft is apparently making a fresh push to get users to upgrade, sending them full-screen reminders recommending they buy new computers.

The reminders, which users have seen within the last few days, all mention the end of Windows 10 support but otherwise seem to differ from computer to computer. My Ars colleague Kyle Orland got one focused on Windows 11's gaming features, while posters on X (formerly Twitter) got screens that emphasized the ease of migrating from old PCs to new ones and other Windows 11 features. One specifically recommended upgrading to a Copilot+ PC , which supports a handful of extra AI features that other Windows 11 PCs don't, but other messages didn't mention Copilot+ specifically.

None of the messages mention upgrading to Windows 11 directly, though Kyle said his PC meets Windows 11's requirements. These messages may be intended mostly for people using older PCs that can't officially install the Windows 11 update.

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Windows 10's free, guaranteed security updates stop in October 2025 , less than a year from now. Windows 10 users with supported PCs have been offered the Windows 11 upgrade plenty of times before. But now Microsoft is apparently making a fresh push to get users to upgrade, sending them full-screen reminders recommending they buy new computers.

The reminders, which users have seen within the last few days, all mention the end of Windows 10 support but otherwise seem to differ from computer to computer. My Ars colleague Kyle Orland got one focused on Windows 11's gaming features, while posters on X (formerly Twitter) got screens that emphasized the ease of migrating from old PCs to new ones and other Windows 11 features. One specifically recommended upgrading to a Copilot+ PC , which supports a handful of extra AI features that other Windows 11 PCs don't, but other messages didn't mention Copilot+ specifically.

None of the messages mention upgrading to Windows 11 directly, though Kyle said his PC meets Windows 11's requirements. These messages may be intended mostly for people using older PCs that can't officially install the Windows 11 update.

Read full article

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