" Updating our site reputation abuse policy " is how Google, in almost wondrously opaque fashion, announced yesterday that big changes have come to some big websites, especially those that rely on their domain authority to promote lucrative third-party product recommendations.

If you've searched for reviews and seen results that make you ask why so many old-fashioned news sites seem to be "reviewing" products lately—especially products outside that site's expertise—that's what Google is targeting.

"This is a tactic where third-party content is published on a host site in an attempt to take advantage of the host's already-established ranking signals," Google's post on its Search Central blog reads. "The goal of this tactic is for the content to rank better than it could otherwise on a different site, and leads to a bad search experience for users."

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" Updating our site reputation abuse policy " is how Google, in almost wondrously opaque fashion, announced yesterday that big changes have come to some big websites, especially those that rely on their domain authority to promote lucrative third-party product recommendations.

If you've searched for reviews and seen results that make you ask why so many old-fashioned news sites seem to be "reviewing" products lately—especially products outside that site's expertise—that's what Google is targeting.

"This is a tactic where third-party content is published on a host site in an attempt to take advantage of the host's already-established ranking signals," Google's post on its Search Central blog reads. "The goal of this tactic is for the content to rank better than it could otherwise on a different site, and leads to a bad search experience for users."

Read full article

Comments

" Updating our site reputation abuse policy " is how Google, in almost wondrously opaque fashion, announced yesterday that big changes have come to some big websites, especially those that rely on their domain authority to promote lucrative third-party product recommendations.

If you've searched for reviews and seen results that make you ask why so many old-fashioned news sites seem to be "reviewing" products lately—especially products outside that site's expertise—that's what Google is targeting.

"This is a tactic where third-party content is published on a host site in an attempt to take advantage of the host's already-established ranking signals," Google's post on its Search Central blog reads. "The goal of this tactic is for the content to rank better than it could otherwise on a different site, and leads to a bad search experience for users."

Read full article

Comments