When Apple introduced what it currently calls MagSafe in 2020, its marketing messaging suggested that the magnetic attachment standard for the iPhone would produce a boom in innovation in accessories, making things possible that simply weren't before.

Four years later, that hasn't really happened—either from third-party accessory makers or Apple's own lineup of branded MagSafe products.

Instead, we have a lineup of accessories that matches pretty much what was available at launch in 2020: chargers, cases, and just a couple more unusual applications.

Read full article

Comments

When Apple introduced what it currently calls MagSafe in 2020, its marketing messaging suggested that the magnetic attachment standard for the iPhone would produce a boom in innovation in accessories, making things possible that simply weren't before.

Four years later, that hasn't really happened—either from third-party accessory makers or Apple's own lineup of branded MagSafe products.

Instead, we have a lineup of accessories that matches pretty much what was available at launch in 2020: chargers, cases, and just a couple more unusual applications.

Read full article

Comments

When Apple introduced what it currently calls MagSafe in 2020, its marketing messaging suggested that the magnetic attachment standard for the iPhone would produce a boom in innovation in accessories, making things possible that simply weren't before.

Four years later, that hasn't really happened—either from third-party accessory makers or Apple's own lineup of branded MagSafe products.

Instead, we have a lineup of accessories that matches pretty much what was available at launch in 2020: chargers, cases, and just a couple more unusual applications.

Read full article

Comments