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I love it that a two-year-old’s paintings have created such a buzz. His brush with branding, less so | Nell Frizzell
news.movim.eu / TheGuardian • 14 August 2024
If only we could recognise the wonderful creativity of Laurent Schwarz for its own sake, rather than use it to sell stuff
If you’ve ever spent £40 and a whole weekend trying to paint out the scrawling of your young children from your rental walls in the futile hope that this will save your £1,300 deposit, you may greet the following news as I did: with a noise somewhere between a hot-water bottle being emptied and a cry of pain.
A Bavarian toddler, known already within the art world as Laurent Schwarz, has reportedly just landed himself a hefty brand deal with the German paint manufacturer Relius to create a range of colours, and another, separate deal with a wallpaper company – worth, presumably, thousands – all inspired by his own artwork.
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