As midlife audiences turn to digital media, the 55 to 64 age bracket is an increasingly important demographic

In 2022, Caroline Idiens was on holiday halfway up an Italian mountain when her brother called to tell her to check her Instagram account. “I said, ‘I haven’t got any wifi. And he said: ‘Every time you refresh, it’s adding 500 followers.’ So I had to try to get to the top of the hill with the phone to check for myself.”

A personal trainer from Berkshire who began posting her fitness classes online at the start of lockdown in 2020, Idiens, 53, had already built a respectable following.

As midlife audiences turn to digital media, the 55 to 64 age bracket is an increasingly important demographic

In 2022, Caroline Idiens was on holiday halfway up an Italian mountain when her brother called to tell her to check her Instagram account. “I said, ‘I haven’t got any wifi. And he said: ‘Every time you refresh, it’s adding 500 followers.’ So I had to try to get to the top of the hill with the phone to check for myself.”

A personal trainer from Berkshire who began posting her fitness classes online at the start of lockdown in 2020, Idiens, 53, had already built a respectable following.

As midlife audiences turn to digital media, the 55 to 64 age bracket is an increasingly important demographic

In 2022, Caroline Idiens was on holiday halfway up an Italian mountain when her brother called to tell her to check her Instagram account. “I said, ‘I haven’t got any wifi. And he said: ‘Every time you refresh, it’s adding 500 followers.’ So I had to try to get to the top of the hill with the phone to check for myself.”

A personal trainer from Berkshire who began posting her fitness classes online at the start of lockdown in 2020, Idiens, 53, had already built a respectable following.

Friday’s ceremony in Washington DC was cringe-inducing and craven enough to make football fans nostalgic for the reign of Sepp Blatter

Well, that was awful, wasn’t it? Donald Trump’s heroic victory over a field of one to claim the inaugural Fifa peace prize , on-stage banter so dead it was already fossilized, Gianni Infantino doing crowd work, and Wayne Gretzky struggling through the pronunciation of “Macedonia” and “Curaçao” in the draw’s linguistic group of death: even with the benefit of a few days’ distance it’s impossible to overstate how impressively bad the draw for the 2026 World Cup, held last Friday at the Trump-purged Kennedy Center in Washington DC, was.

“This is America, so we have to put on a show!” roared Fifa president Infantino, resembling a Sphinx cat in a borrowed suit, at the beginning of the ceremony. And put on a show Fifa did – just not one that anyone wanted to watch, least of all a desperately bored-looking Trump, who sat through Andrea Bocelli’s Nessun Dorma with the granitic joylessness that has become his default expression at each of the sporting events he’s ruined with his presence this year. Just let the man get back to the White House; he’s the president of the United States, for god’s sake, he has bathrooms to redesign .

Friday’s ceremony in Washington DC was cringe-inducing and craven enough to make football fans nostalgic for the reign of Sepp Blatter

Well, that was awful, wasn’t it? Donald Trump’s heroic victory over a field of one to claim the inaugural Fifa peace prize , on-stage banter so dead it was already fossilized, Gianni Infantino doing crowd work, and Wayne Gretzky struggling through the pronunciation of “Macedonia” and “Curaçao” in the draw’s linguistic group of death: even with the benefit of a few days’ distance it’s impossible to overstate how impressively bad the draw for the 2026 World Cup, held last Friday at the Trump-purged Kennedy Center in Washington DC, was.

“This is America, so we have to put on a show!” roared Fifa president Infantino, resembling a Sphinx cat in a borrowed suit, at the beginning of the ceremony. And put on a show Fifa did – just not one that anyone wanted to watch, least of all a desperately bored-looking Trump, who sat through Andrea Bocelli’s Nessun Dorma with the granitic joylessness that has become his default expression at each of the sporting events he’s ruined with his presence this year. Just let the man get back to the White House; he’s the president of the United States, for god’s sake, he has bathrooms to redesign .

Friday’s ceremony in Washington DC was cringe-inducing and craven enough to make football fans nostalgic for the reign of Sepp Blatter

Well, that was awful, wasn’t it? Donald Trump’s heroic victory over a field of one to claim the inaugural Fifa peace prize , on-stage banter so dead it was already fossilized, Gianni Infantino doing crowd work, and Wayne Gretzky struggling through the pronunciation of “Macedonia” and “Curaçao” in the draw’s linguistic group of death: even with the benefit of a few days’ distance it’s impossible to overstate how impressively bad the draw for the 2026 World Cup, held last Friday at the Trump-purged Kennedy Center in Washington DC, was.

“This is America, so we have to put on a show!” roared Fifa president Infantino, resembling a Sphinx cat in a borrowed suit, at the beginning of the ceremony. And put on a show Fifa did – just not one that anyone wanted to watch, least of all a desperately bored-looking Trump, who sat through Andrea Bocelli’s Nessun Dorma with the granitic joylessness that has become his default expression at each of the sporting events he’s ruined with his presence this year. Just let the man get back to the White House; he’s the president of the United States, for god’s sake, he has bathrooms to redesign .

Brazil aide says Trump’s closure of Venezuelan airspace amounts to an ‘act of war’ that could escalate

• Maduro says the real reason for Trump’s Venezuela fixation is oil – is he right?

A US invasion or attack on Venezuela could plunge South America into a Vietnam-style conflict, the chief foreign policy adviser to Brazil’s president, Luiz Inácio Lula da Silva, has warned.

In an interview with the Guardian, Celso Amorim called Donald Trump’s recent decision to order the closure of Venezuelan airspace “an act of war”, and voiced fears the crisis could intensify over the coming weeks.

Brazil aide says Trump’s closure of Venezuelan airspace amounts to an ‘act of war’ that could escalate

• Maduro says the real reason for Trump’s Venezuela fixation is oil – is he right?

A US invasion or attack on Venezuela could plunge South America into a Vietnam-style conflict, the chief foreign policy adviser to Brazil’s president, Luiz Inácio Lula da Silva, has warned.

In an interview with the Guardian, Celso Amorim called Donald Trump’s recent decision to order the closure of Venezuelan airspace “an act of war”, and voiced fears the crisis could intensify over the coming weeks.

Brazil aide says Trump’s closure of Venezuelan airspace amounts to an ‘act of war’ that could escalate

• Maduro says the real reason for Trump’s Venezuela fixation is oil – is he right?

A US invasion or attack on Venezuela could plunge South America into a Vietnam-style conflict, the chief foreign policy adviser to Brazil’s president, Luiz Inácio Lula da Silva, has warned.

In an interview with the Guardian, Celso Amorim called Donald Trump’s recent decision to order the closure of Venezuelan airspace “an act of war”, and voiced fears the crisis could intensify over the coming weeks.