An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking .

With more people using web-based streaming for TV, smart TV OSes have become the most lucrative part of the TV business. OS owners accumulate valuable data on how people use their smart TVs and streaming sticks, which is helpful for OS operators as well as third parties, like companies paying for ads distributed via TV OSes. Meanwhile, the smart TV ad business is growing rapidly, with GroupM, the world's biggest media investment firm, expecting ad revenue to reach $38.3 billion this year, a 20.1 percent year-over-year increase.

That trend has pushed TV OS operators, from Vizio and Roku to Samsung and LG, to seek new ways to incorporate ads and tracking into their TV software. Now, an ad tech giant is planning to become a TV OS provider itself.

Read full article

Comments

An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking .

With more people using web-based streaming for TV, smart TV OSes have become the most lucrative part of the TV business. OS owners accumulate valuable data on how people use their smart TVs and streaming sticks, which is helpful for OS operators as well as third parties, like companies paying for ads distributed via TV OSes. Meanwhile, the smart TV ad business is growing rapidly, with GroupM, the world's biggest media investment firm, expecting ad revenue to reach $38.3 billion this year, a 20.1 percent year-over-year increase.

That trend has pushed TV OS operators, from Vizio and Roku to Samsung and LG, to seek new ways to incorporate ads and tracking into their TV software. Now, an ad tech giant is planning to become a TV OS provider itself.

Read full article

Comments

An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking .

With more people using web-based streaming for TV, smart TV OSes have become the most lucrative part of the TV business. OS owners accumulate valuable data on how people use their smart TVs and streaming sticks, which is helpful for OS operators as well as third parties, like companies paying for ads distributed via TV OSes. Meanwhile, the smart TV ad business is growing rapidly, with GroupM, the world's biggest media investment firm, expecting ad revenue to reach $38.3 billion this year, a 20.1 percent year-over-year increase.

That trend has pushed TV OS operators, from Vizio and Roku to Samsung and LG, to seek new ways to incorporate ads and tracking into their TV software. Now, an ad tech giant is planning to become a TV OS provider itself.

Read full article

Comments

In the years since Dark Souls first hit the scene , the action RPG genre has been overrun with "Souls-like" games that emulate FromSoft's general vibe. That often applies not just to dark settings and punishing difficulty but also to the slow, deliberate management of every movement and attack to survive even simple encounters with your life and stamina intact.

While that approach definitely has its place, sometimes you want an action-RPG with a little more color, a little faster pacing, and a little more, well, action . After spending a few hours with Obsidian's Avowed , it already feels like just the thing for action-RPG fans who want something a little less Souls-like.

All politics is local

From the start, Avowed is layered with all of the vaguely medieval high fantasy tropes you'd expect from a game spun off from the Pillars of Eternity universe. Your protagonist is a "god-like," touched in the womb by mysterious immortal beings that gave you mysterious powers but also a disfigured face that led you to be bullied as a child. Eventually, you grow up to be an envoy to the King of Aedrys and are sent over the sea to the lightly civilized Living Lands to investigate a mysterious fungal plague that is turning animals and soldiers alike into unruly, rage-filled beasts.

Read full article

Comments

In the years since Dark Souls first hit the scene , the action RPG genre has been overrun with "Souls-like" games that emulate FromSoft's general vibe. That often applies not just to dark settings and punishing difficulty but also to the slow, deliberate management of every movement and attack to survive even simple encounters with your life and stamina intact.

While that approach definitely has its place, sometimes you want an action-RPG with a little more color, a little faster pacing, and a little more, well, action . After spending a few hours with Obsidian's Avowed , it already feels like just the thing for action-RPG fans who want something a little less Souls-like.

All politics is local

From the start, Avowed is layered with all of the vaguely medieval high fantasy tropes you'd expect from a game spun off from the Pillars of Eternity universe. Your protagonist is a "god-like," touched in the womb by mysterious immortal beings that gave you mysterious powers but also a disfigured face that led you to be bullied as a child. Eventually, you grow up to be an envoy to the King of Aedrys and are sent over the sea to the lightly civilized Living Lands to investigate a mysterious fungal plague that is turning animals and soldiers alike into unruly, rage-filled beasts.

Read full article

Comments

In the years since Dark Souls first hit the scene , the action RPG genre has been overrun with "Souls-like" games that emulate FromSoft's general vibe. That often applies not just to dark settings and punishing difficulty but also to the slow, deliberate management of every movement and attack to survive even simple encounters with your life and stamina intact.

While that approach definitely has its place, sometimes you want an action-RPG with a little more color, a little faster pacing, and a little more, well, action . After spending a few hours with Obsidian's Avowed , it already feels like just the thing for action-RPG fans who want something a little less Souls-like.

All politics is local

From the start, Avowed is layered with all of the vaguely medieval high fantasy tropes you'd expect from a game spun off from the Pillars of Eternity universe. Your protagonist is a "god-like," touched in the womb by mysterious immortal beings that gave you mysterious powers but also a disfigured face that led you to be bullied as a child. Eventually, you grow up to be an envoy to the King of Aedrys and are sent over the sea to the lightly civilized Living Lands to investigate a mysterious fungal plague that is turning animals and soldiers alike into unruly, rage-filled beasts.

Read full article

Comments

The Space Launch System rocket that will dispatch four astronauts on the first Moon mission in more than 50 years passed a major milestone Wednesday.

NASA said ground teams inside the Vehicle Assembly Building (VAB) at Kennedy Space Center in Florida lifted the aft assembly of the rocket's left booster onto the mobile launch platform. Using an overhead crane, teams hoisted the left aft booster assembly—already filled with pre-packed solid propellant—from the VAB transfer aisle, over a catwalk dozens of stories high and then down onto mounting posts on the mobile launcher.

This marks the start of stacking for the second SLS rocket earmarked to launch NASA's Artemis II mission and slated to send NASA astronauts Reid Wiseman, Victor Glover, Christina Koch, and Canadian astronaut Jeremy Hansen on a 10-day flight around the far side of the Moon. Artemis II will be the first crewed flight of NASA's Artemis program and the first time people fly on the SLS rocket and Orion spacecraft.

Read full article

Comments

The Space Launch System rocket that will dispatch four astronauts on the first Moon mission in more than 50 years passed a major milestone Wednesday.

NASA said ground teams inside the Vehicle Assembly Building (VAB) at Kennedy Space Center in Florida lifted the aft assembly of the rocket's left booster onto the mobile launch platform. Using an overhead crane, teams hoisted the left aft booster assembly—already filled with pre-packed solid propellant—from the VAB transfer aisle, over a catwalk dozens of stories high and then down onto mounting posts on the mobile launcher.

This marks the start of stacking for the second SLS rocket earmarked to launch NASA's Artemis II mission and slated to send NASA astronauts Reid Wiseman, Victor Glover, Christina Koch, and Canadian astronaut Jeremy Hansen on a 10-day flight around the far side of the Moon. Artemis II will be the first crewed flight of NASA's Artemis program and the first time people fly on the SLS rocket and Orion spacecraft.

Read full article

Comments

The Space Launch System rocket that will dispatch four astronauts on the first Moon mission in more than 50 years passed a major milestone Wednesday.

NASA said ground teams inside the Vehicle Assembly Building (VAB) at Kennedy Space Center in Florida lifted the aft assembly of the rocket's left booster onto the mobile launch platform. Using an overhead crane, teams hoisted the left aft booster assembly—already filled with pre-packed solid propellant—from the VAB transfer aisle, over a catwalk dozens of stories high and then down onto mounting posts on the mobile launcher.

This marks the start of stacking for the second SLS rocket earmarked to launch NASA's Artemis II mission and slated to send NASA astronauts Reid Wiseman, Victor Glover, Christina Koch, and Canadian astronaut Jeremy Hansen on a 10-day flight around the far side of the Moon. Artemis II will be the first crewed flight of NASA's Artemis program and the first time people fly on the SLS rocket and Orion spacecraft.

Read full article

Comments