Cupra provided flights from Washington to Miami and accommodation so Ars could drive its cars and attend the Miami ePrix. Ars does not accept paid editorial content.

MIAMI—The arrival of a new car brand to the US was always going to pique my interest, even before the current government decided to upend the automotive sector with punitive tariffs. So when Cupra invited me to come check out some of its cars and hear about its plan to launch here in America, I wanted to know more. My burning question was probably the same one you have as you read this: "Isn’t this a terrible time to try to launch a new car brand in the US?"

What’s a Cupra?

One of the brands of the sprawling Volkswagen Group, you can think of Cupra as sort of a Spanish Polestar. Originally, it was a high-performance badge given to some Seats (Seat being VW's budget brand from Spain), which then got spun out into a standalone brand.

OK, it's not a perfect analogy: Cupra is not a luxury brand, nor is it just electric vehicles. But it was created to fill a gap between the mass market and premium brands, with a focus on design and performance to attract a younger customer than VW's existing brands. "We are not a brand for everyone," said Chief Brand Officer Igansi Prieto.

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Cupra provided flights from Washington to Miami and accommodation so Ars could drive its cars and attend the Miami ePrix. Ars does not accept paid editorial content.

MIAMI—The arrival of a new car brand to the US was always going to pique my interest, even before the current government decided to upend the automotive sector with punitive tariffs. So when Cupra invited me to come check out some of its cars and hear about its plan to launch here in America, I wanted to know more. My burning question was probably the same one you have as you read this: "Isn’t this a terrible time to try to launch a new car brand in the US?"

What’s a Cupra?

One of the brands of the sprawling Volkswagen Group, you can think of Cupra as sort of a Spanish Polestar. Originally, it was a high-performance badge given to some Seats (Seat being VW's budget brand from Spain), which then got spun out into a standalone brand.

OK, it's not a perfect analogy: Cupra is not a luxury brand, nor is it just electric vehicles. But it was created to fill a gap between the mass market and premium brands, with a focus on design and performance to attract a younger customer than VW's existing brands. "We are not a brand for everyone," said Chief Brand Officer Igansi Prieto.

Read full article

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Cupra provided flights from Washington to Miami and accommodation so Ars could drive its cars and attend the Miami ePrix. Ars does not accept paid editorial content.

MIAMI—The arrival of a new car brand to the US was always going to pique my interest, even before the current government decided to upend the automotive sector with punitive tariffs. So when Cupra invited me to come check out some of its cars and hear about its plan to launch here in America, I wanted to know more. My burning question was probably the same one you have as you read this: "Isn’t this a terrible time to try to launch a new car brand in the US?"

What’s a Cupra?

One of the brands of the sprawling Volkswagen Group, you can think of Cupra as sort of a Spanish Polestar. Originally, it was a high-performance badge given to some Seats (Seat being VW's budget brand from Spain), which then got spun out into a standalone brand.

OK, it's not a perfect analogy: Cupra is not a luxury brand, nor is it just electric vehicles. But it was created to fill a gap between the mass market and premium brands, with a focus on design and performance to attract a younger customer than VW's existing brands. "We are not a brand for everyone," said Chief Brand Officer Igansi Prieto.

Read full article

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Nintendo announced Friday morning that a number of accessories for the Switch 2 "will experience price adjustments from those announced on April 2 due to changes in market conditions." And while the launch price of the console hardware and Nintendo's first-party exclusive games is not changing for now, the company warned that "other adjustments to the price of any Nintendo product are also possible in the future depending on market conditions."

The announcement comes as Nintendo has set a new date of April 24 to open US preorders for the Switch 2. Those preorders were initially delayed from a planned April 9 opening so Nintendo could "assess the potential impact of tariffs and evolving market conditions" on the console's launch. "We apologize for the retail pre-order delay, and hope this reduces some of the uncertainty our customers may be experiencing," Nintendo said in its announcement Friday.

Here are the newly announced planned prices for Nintendo's official Switch 2 accessories (the original prices announced on April 2 are struck out in parentheses):

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Nintendo announced Friday morning that a number of accessories for the Switch 2 "will experience price adjustments from those announced on April 2 due to changes in market conditions." And while the launch price of the console hardware and Nintendo's first-party exclusive games is not changing for now, the company warned that "other adjustments to the price of any Nintendo product are also possible in the future depending on market conditions."

The announcement comes as Nintendo has set a new date of April 24 to open US preorders for the Switch 2. Those preorders were initially delayed from a planned April 9 opening so Nintendo could "assess the potential impact of tariffs and evolving market conditions" on the console's launch. "We apologize for the retail pre-order delay, and hope this reduces some of the uncertainty our customers may be experiencing," Nintendo said in its announcement Friday.

Here are the newly announced planned prices for Nintendo's official Switch 2 accessories (the original prices announced on April 2 are struck out in parentheses):

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Nintendo announced Friday morning that a number of accessories for the Switch 2 "will experience price adjustments from those announced on April 2 due to changes in market conditions." And while the launch price of the console hardware and Nintendo's first-party exclusive games is not changing for now, the company warned that "other adjustments to the price of any Nintendo product are also possible in the future depending on market conditions."

The announcement comes as Nintendo has set a new date of April 24 to open US preorders for the Switch 2. Those preorders were initially delayed from a planned April 9 opening so Nintendo could "assess the potential impact of tariffs and evolving market conditions" on the console's launch. "We apologize for the retail pre-order delay, and hope this reduces some of the uncertainty our customers may be experiencing," Nintendo said in its announcement Friday.

Here are the newly announced planned prices for Nintendo's official Switch 2 accessories (the original prices announced on April 2 are struck out in parentheses):

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The creators of Sunderfolk wanted to make a video game that would help players “Rediscover game night.” By my reckoning, they have succeeded, because I am now regularly arguing with good friends over stupid moves. Why didn’t I pick up that gold? Don’t you see how ending up there messed up an area attack? Ah, well.

That kind of friendly friction, inside dedicated social time, only gets harder to come by as you get older, settle into routines, and sometimes move apart. I’ve hosted four Sunderfolk sessions with three friends, all in different states, and it has felt like reclaiming something I lost. Sunderfolk is a fun game with a lot of good ideas, and the best one is convincing humans to join up in pondering hex tiles, turn order, and what to name the ogres who shoot arrows (“Pointy Bros”).

Maybe you already have all the gaming appointments you need with friends, online or in person. Sunderfolk , I might suggest, is a worthy addition to your queue as a low-effort way to give everyone a break from being the organizer. It does a decent job of tutorializing and onboarding less experienced players, then adds depth as it goes on. Given that only one person out of four has to own the game on some system, and the only other hardware needed is a phone, it’s a pretty light lift for what I’m finding to be a great payoff. Some parts could be improved, but the core loop and its camaraderie engine feel sturdy.

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The creators of Sunderfolk wanted to make a video game that would help players “Rediscover game night.” By my reckoning, they have succeeded, because I am now regularly arguing with good friends over stupid moves. Why didn’t I pick up that gold? Don’t you see how ending up there messed up an area attack? Ah, well.

That kind of friendly friction, inside dedicated social time, only gets harder to come by as you get older, settle into routines, and sometimes move apart. I’ve hosted four Sunderfolk sessions with three friends, all in different states, and it has felt like reclaiming something I lost. Sunderfolk is a fun game with a lot of good ideas, and the best one is convincing humans to join up in pondering hex tiles, turn order, and what to name the ogres who shoot arrows (“Pointy Bros”).

Maybe you already have all the gaming appointments you need with friends, online or in person. Sunderfolk , I might suggest, is a worthy addition to your queue as a low-effort way to give everyone a break from being the organizer. It does a decent job of tutorializing and onboarding less experienced players, then adds depth as it goes on. Given that only one person out of four has to own the game on some system, and the only other hardware needed is a phone, it’s a pretty light lift for what I’m finding to be a great payoff. Some parts could be improved, but the core loop and its camaraderie engine feel sturdy.

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The creators of Sunderfolk wanted to make a video game that would help players “Rediscover game night.” By my reckoning, they have succeeded, because I am now regularly arguing with good friends over stupid moves. Why didn’t I pick up that gold? Don’t you see how ending up there messed up an area attack? Ah, well.

That kind of friendly friction, inside dedicated social time, only gets harder to come by as you get older, settle into routines, and sometimes move apart. I’ve hosted four Sunderfolk sessions with three friends, all in different states, and it has felt like reclaiming something I lost. Sunderfolk is a fun game with a lot of good ideas, and the best one is convincing humans to join up in pondering hex tiles, turn order, and what to name the ogres who shoot arrows (“Pointy Bros”).

Maybe you already have all the gaming appointments you need with friends, online or in person. Sunderfolk , I might suggest, is a worthy addition to your queue as a low-effort way to give everyone a break from being the organizer. It does a decent job of tutorializing and onboarding less experienced players, then adds depth as it goes on. Given that only one person out of four has to own the game on some system, and the only other hardware needed is a phone, it’s a pretty light lift for what I’m finding to be a great payoff. Some parts could be improved, but the core loop and its camaraderie engine feel sturdy.

Read full article

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